Tinder introduced a new feature called ‘Are You Sure?’ (AYS?). It prompts users to have second thoughts in sending out inappropriate or offensive messages.
AYS? feature uses AI to detect harmful language and proactively warns the sender that their messages may appear offensive.
This new feature intends to reduce harassment within the app. From its early testing, it has reduced inappropriate messages sent by over 10%.
Alternatively, the feature also comes with ‘Does This Bother You?.’ It allows users to report bad behavior. According to Tinder, reports of offensive messages increased by 46%.
“Words are just as powerful as actions, and today we’re taking an even stronger stand that harassment has no place on Tinder,” said Tracey Breeden, Head of Safety and Social Advocacy for Match Group.
For more information about this new feature, check out the update here.