TikTok announced Sameer Singh as the new Head of Global Business Solutions, Southeast Asia, for the platform.
The new role involves taking the lead on sales and business marketing solutions across all TikTok for Business products in the Southeast Asia region.
With Singh’s new appointment, TikTok will further dedicate to Southeast Asia’s local economies by supporting the several small and mid-size businesses serving as the region’s backbone.
“Southeast Asia is a fast-growing region with boundless potential, especially in the short-form content space. The SEA markets continue to be a priority for us as we expand and innovate our TikTok for Business offerings to suit the diverse needs of this region,” said Singh.
With the 25-year worth of career under his belt, Singh led the operations at GroupM as Chief Executive Officer, South Asia, and held key leadership positions in Google, GSK, Procter & Gamble, and IPG, across geographies including Palo Alto, Boston, London, Dubai and Guangzhou.
“We’re absolutely delighted to welcome him to this new role and look forward to seeing how he will propel the team to new heights as Head of Global Business Solutions in Southeast Asia,” said Blake Chandlee, TikTok’s President of Global Business Solutions.