Shopee top 5th YouGov

Leading e-commerce platform Shopee is among the most recommended brands in the Philippines this year. According to market research firm YouGov, Shopee ranks 5th Most Recommended Brands 2021 List. Last year, Shopee took the 7th spot in YouGov’s Best Brands 2020 List.

In addition, Shopee also takes the top spot in the YouGov Recommend Top Improvers 2021 in the Philippines.

YouGov based the rankings on its BrandIndex’s positive recommendation score, which measures the percentage of a brand’s customers who recommend it to a friend or colleague. The latest rankings show the brands with the highest average recommended score from June 2020 to May 2021.

“Retail and fast-moving brands are showing their domination in this year’s YouGov Recommend Rankings in the Philippines. Online shopping habits continue to surge during the restrictions and lockdowns all over the world, and Filipinos are right on the trend,” said Germaine Reyes, President and CEO of Synergy Market Research + Strategic Consultancy, YouGov’s affiliate partner in the Philippines.

This year, Shopee launched different initiatives for customers, brands, and sellers on the platform to support their online growth and enhance their overall shopping experience.

For example, to equip and help its sellers, Shopee launched Tatak Pinoy and Shopee University Summit to support community-based businesses and taught aspiring digital entrepreneurs everything they need to know about e-commerce, respectively.

Shopee also launched programs for its ever-growing customer base. One is the Shopee Loyalty Program, a brand new in-app program that delivers a more rewarding shopping experience for users last February, and the Shopee Mall Brand Memberships Program, an initiative that helps brands grow customer loyalty and retention.

“Shopee is proud to be included in YouGov’s list of the most recommended and improved brands this 2021. As times and circumstances change, we will continue to pursue excellence and improve our services to better cater to the needs and wants of our customers, brand partners, and sellers,” said Martin Yu, Director at Shopee Philippines.

For more information about Shopee’s YouGov ranking, visit

Download the Shopee app for free via the App Store or Google Play.


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