Netflix announces interest in pursuing gamified experience into its video streaming platform


Sources believed that the popular streaming platform, Netflix, is interested in venturing into the gaming industry in 2022. But according to Netflix, it seemed to be aiming to add a more engaging feel or a gamified experience in enjoying the platform.

The context stemmed from Netflix’s announcement officially hiring Mike Verdu as its Vice President of Games Development. Verdu was recently a VP content for Facebook Reality Labs, overseeing Oculus Studios and the teams that developed second-and third-party virtual reality games to Oculus VR headsets. He was also a former Senior Vice President for Mobile in Electronic Art, responsible for creating Plants vs. Zombies 2, The Sims Freeplay, and Star Wars: Galaxy of Heroes.

Netflix had also mentioned interest in pursuing gaming. As a result, it also featured interactive, choose-your-own-adventure format such as Bandersnatch and Carmen Sandiego. 

However, according to Netflix, it aimed to create games to “enhance and deepen member engagement.”

Specifically, Netflix seemed to be aiming for an interactive experience akin to gaming that leans more to the film world than going through the traditional gaming itself. Basically, Netflix seemed to pursue a gamified experience to the world of video streaming. Still, it’s an interesting concept that adds unique experience to users.