Shopee successfully kicked off its fifth 12.12 Birthday Sale with strong enthusiasm from shoppers across the region. 

Shopping activity boomed at midnight on December 12, with four times more items sold in the first hour than in 2019.

Shopee bared key trends in the first 8 hours of 12.12 Big Christmas Sale:

  • Home & Living, Men’s Apparel, and Health & Personal Care are the most popular product categories among Filipino consumers.
  • Men’s joggers and shoe box organizer top as the most popular products, selling for about 30,000 units and 22,000 units, respectively.
  • The top one shopper made nearly 100 orders on the morning of December 12.
  • Shopping activity is highest in Metro Manila, South Luzon, and North Luzon.

Discover more unbeatable deals at Shopee 12.12 Big Christmas Sale at


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