Remember Pac-Man, that yellow eating creature that’s more or less afraid of ghosts? How about Galaxian, that little battleship that looks like a mouse cursor shooting off rows of unidentified flying creatures? Does Mario Bros sound familiar too? If so, welcome to 80s games, brought to you by Atari that was, in their prime, made consoles specifically for those classic retro games, among others. They’ve been considered dead by this new decade but never forgotten. What’s even compelling is that Atari made a grand comeback: Hotels!
Surprisingly, Atari is placing its name on a line of gaming-themed hotels. How brilliant is that!
In partnership with the GSD Group, Atari would be putting up hotels in eight major cities. GSD will be doing the building of hotels, in which licensing agreement lets them use the Atari name. The deal essentially compromised of Atari receiving a $600,000 in advance and is also entitled to 5% of the hotels‘ revenue.
Napoleon Smith III, film producer, and GSD partner said of the brand: “When creating this brand-new hotel concept, we knew that Atari would be the perfect way to give guests the ‘nostalgic and retro meets modern’ look and feel we were going for. Let’s face it, how cool will it be to stay inside an Atari?!”
Focusing on the video game universe and the Atari brand, these very fine establishments will feature areas following the latest trends in hospitality and offerings that sounded like every gamer’s dream: a state of the art eSport studio, an Atari gaming playground, meeting and event rooms, co-working spaces, restaurants, bars, a bakery, a movie theatre, and a gym. It’s welcomed not only its initial target audience on gamers but also families and even business travelers, catering a luxurious, relaxed and one-of-a-kind experience.
GSD is currently developing the first hotel in Phoenix Arizona, with plans to break ground later this year. More hotels are planned for Las Vegas, Denver, Austin, Seattle, Chicago, San Jose, and San Francisco.