Epson has been at the helm for being the top leading projector brand in the Philippines, Southeast Asia, and worldwide by Futuresource Consulting for 19 consecutive years, reflecting Epson’s continuous market leadership and constant innovation in the visual imaging industry.
Based on Futuresource reports, Epson remains dominating the Philippine market as the number one brand, with 62.4% market share for projectors 500 lumens and above for 2019, which is an increase from 47.6% in 2018.
In Southeast Asia, Epson has a market share increasing to 44.4% in 2019 from 37% in 2018 whilst having the largest market share worldwide for projectors, at 41.4% for 2019 from 37.4% in 2018 worldwide. ikewise for the home projectors segment, in 2019, Epson has achieved the largest market share worldwide at a remarkable 35%.
This is due to its continuous innovation, as new productions include the various launch of its new retail, education, corporate and home projectors, including the EB-U50/EB-W50 for digital signage applications, the EB-1485Fi ultrashort throw interactive laser projector, the EB-1070U/1060U series of business projectors, and even its cinema projectors such as the EF-100 series, EH-TW7000 and EB-LS500.
The core of Epson’s projectors is its proprietary 3LCD technology, which enables Epson projectors to deliver the most vibrant and true-to-life images with up to 3 times higher colour brightness compared to 1-chip DLP projectors in the market.
The company doesn’t stop from its revolving innovation and copious projector offerings for its range of business, interactive, high brightness and home projectors, catering across segments from corporate to education, rentals, staging and large entertainment venues and home entertainment.
“We aim to continually deliver new innovation and bring new value to our customers as we focus on driving growth in the B2B segment, and to further engage customers in the education, corporate and rental and staging space,” said General Manager for Marketing Eduardo Bonoan.