loved brands SEA 2022

The leading consumer intelligence company Talkwalker and worldwide social media management Hootsuite just released their Brand Love 2022 report. It reveals the top loved brands for Southeast Asia (SEA) this 2022, which includes big names like Sulwhasoo, UNIQLO, Jollibee, AIA, and DBS Bank and other international leading brands such as Asics, Jimmy Choo, Fjällräven, Apple, and more.

Every year, Talkwalker uses its consumer intelligence capabilities to analyze over 1,500 brands to see which ones are the most loved, thus developing the Brand Love Index. By partnering with Hootsuite, the report also includes tips on how brands can immediately improve their brand love.

The Brand Love Index within the report identified three critical scores for monitoring brand love: Passion, Trust, and Customer Satisfaction (CSAT). Talkwalker calculates the scores by analyzing over 2.6 billion conversations from social media, news, blogs, and reviews to identify the brands consumers really care about. 

“Each year it reveals a clear picture of what’s driving consumer passion at that time. Consumer priorities, values, and behaviors change constantly, and only those brands that are close to their consumers foresee these changes and adapt. These are the brands that are sustaining and growing their brand love. Love your consumers, and your consumers will love you,” said Elena Melnikova, Talkwalker CMO

Notably, there has been an increased focus on sustainability worldwide in the past year, particularly on what impact brands are having on a social, economic, or environmental level. The report showed that customers favored brands that have prioritized sustainability efforts. While the report revealed that it should be not only a consumer priority, it’s also a critical brand strategy that can help create or kill brand love. 

“As a marketer, if the past year and a half taught us anything, it’s that the traditional ways of advertising have changed drastically. Brands who put authenticity and courageous creativity at the core of their plans are the ones who generate the most brand love,” said Maggie Lower, CMO, Hootsuite

“This year’s Brand Love report features shining examples that we can all learn from of how companies are innovating and connecting with their audience in different ways to build loyalty and affinity,” Maggie added.

You can find out more about the top 50 loved brands globally, and the top 10 most loved brands in SEA this 2022 here.


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