Mobile gaming had been booming, especially in the early pandemic, and would seem to have more promise. According to SHAREit, the Philippine mobile gaming industry has the most potential in revenue, community building, and file-sharing behavior.
“Apps in the gaming category are actually the most-shared files through SHAREit, not only in the Philippines but globally as well. We’ve seen exponential growth in the course of the pandemic,” said SHAREit country director Lester Lim.
Besides being the most extensive catalog of mobile games from developers across the globe, developers and publishers also scale up their app growth by connecting them to high-impact users through SHAREit’s Game Center. Fantasy games like PUBG, COD Mobile, and Free Fire have gained immense popularity, with SHAREit making it easier for gamers to share these applications without internet requirements.
“And imagine, here in the Philippines, we have 40 million monthly active users, and those users have access to SHAREit’s Game Centre which offers HTML5 games, gaming videos, and an option to download hot games. There’s a lot of opportunity for game developers and investors here in the Philippines,” Lim added.
Bridging the gap in mobile gamers’ needs
With the pandemic also putting social gatherings on hold, multiplayer games like PUBG, COD Mobile, Mobile Legends: Bang Bang, and League of Legends Wild Rift gained exponential popularity as a form of virtual interaction among peers. However, this boost in the gaming industry also led to challenges with mobile phone performance and an unprecedented surge in consumer demand and disruption.
For instance, John Paul Santos, a SHAREit user from Cavite, loves to play high-graphic multiplayer games on his phone. He started using SHAREit in 2014 when he needed a file-sharing app for his thesis project during college. Now, he uses SHAREit to boost his mobile gaming experience when playing with friends.
“SHAREit was actually reintroduced to me only recently by my friends. We got into gaming lately and they recommended using SHAREit to keep my phone from lagging. It helps save my battery health and clears the cache on my phone,” said Santos.
The growing gaming community in the Philippines
“There’s no doubt that the Philippines is a powerhouse when it comes to mobile gaming. The recent SEA Games win is an indication of what Filipinos can achieve when given the opportunity to train with good mobile phones and fast internet. This is what SHAREit envisions to give to every mobile gamer in the Philippines,” said Lim.
The Statista Digital Market Outlook estimates that the revenue of the Filipino mobile games market will continue to increase and, by 2025, reach around 1.5 billion U.S. dollars. As of May 2022, there are more than 1,137 games from Filipino publishers on Google Play.
SHAREit app is available to download for free via the Google Play Store and App Store.