People have been spending more of their time on the internet on social media platforms, eSports, and music since the start of lockdown imposed nearly all around the world, according to the newest We Are Social’s and Hootsuite’s Digital 2020 report updated on April.
Nearly half of netizens (47%) were spending more time on social networks in recent weeks based on all social platforms seeing an increase in their number of active users, with Twitter taking the lead in the first quarter of 2020 (14% more than in the fourth quarter of 2019). Snapchat and TikTok have already grown significantly, with the latter being the world’s most downloaded application from January to March 2020.
Zoom, a video-conferencing platform, that headlines in the news lately, has over 200 million active users on certain days, 20 times more than pre-pandemic.
As for music, the survey shows that 39% of 16 to 64 year-olds had turned to online music streaming services in recent weeks more than usual.
Weekly numbers of mobile game downloads had also increased by 30%, compared to averages for the fourth quarter of 2019. E-Sports viewing had also increased with 10% of users worldwide, benefiting the game industry with a boost in the momentum of several online competitions featuring real top-level sportsmen and women, especially in motorsports.
Worldwide as of April 2020, about 4.57 billion people use the internet, which is almost 60% of humanity. Active on social networks amounted to 3.81 billion among them, equivalent one person using two social media. At the end of the year, the threshold of 50% may reach of the world’s population on social media.