Kaspersky studies about attitudes on future tech trends like deepfakes

Kaspersky issued a new study in Southeast Asia (SEA) resulting in Millennials and Boomers being more guarded with future tech than Gen Z and Gen X. 

Research conducted on November 2020, Kaspersky asked 831 social media users in SEA about their level of fear against the future tech trends. These trends include biometrics, smart appliances, robotic devices, and deepfakes. Deepfakes scored the highest among the participants (62%). 

Deepfakes uses artificial intelligence (AI) to create images, audio, or voice recordings in someone else’s likeness. With how the technology has been used for illegal and even political purposes, the respondents’ attitude towards it is not without basis. 

As for other trends, biometrics came second (32%), following smart devices (27%) and robotic devices (15%). So again, participants have valid reasons to fear the new technologies due to their negative experiences online. 

From the same study, over 3-in-10 respondents faced an account takeover. Over 2-in-10 also shared that someone got access to their devices forcibly (28%), their private information was either stolen or used without consent (24%), or was seen publicly (23%).

Aftermaths of these incidents include receiving spam and adverts (43%), stress (29%), causing embarrassment or offense (17%), reputational damage (15%), and monetary loss (14%).

But despite this, there are still almost 2-in-10 users who believe that internet security software is not necessary to protect their online lives. This perception is highest with Gen Z (17%), followed by Millennials (16%). In addition, there were both 15% of Gen X and Baby Boomers who also deem these solutions unnecessary.

For this reason, Kaspersky highlights the importance of online safety, especially in face of future tech trends. This is especially true for those working remotely amid this ongoing COVID-19 pandemic. Kaspersky shares the following tips to help homeworkers stay cyber-safe: 

Teach your teams to become cyber-aware

Training is crucial to help your teams become cyber-aware. Plan a learning program with a mix of online learning, classroom (virtual or real-world), and regular advice by email. For example, you could test whether people can spot a phishing attack by setting up a fake phishing email.  

To start, try this free 30-minute adaptive learning course by Kaspersky and Area9 Lyceum for those new to remote working to help them work safely from home with lessons about choosing strong passwords and the importance of endpoint protection and regular software updates.

In the Philippines, Kaspersky is offering free e-gift vouchers (choice of Grab, GCash, or PayMaya) for every purchase of:

  • Kaspersky Total Security (valid for 1 year for 1 device) or 
  • Kaspersky Internet Security (valid for 1 or 2 years for 1, 3, or 5 devices)

This promo is running until July 31, 2021. Participating Kaspersky products are available from official partner stores in Metro Manila, official partner e-stores, and via Shopee and Lazada. Check this link for the complete list of participating stores and more information about the promo. 

Build a culture of trust

Unfortunately, there isn’t a culture of transparency between employees and IT on cyber matters in many larger organizations. When people make mistakes, they’re either unaware of what they’ve done or are scared to lose their job, so they may not formally report a data breach incident that ends up damaging the company. It would help if you built a culture of trust and transparency between employees and the IT team. Open communication is critical.

Advise against casual browsing on work devices

Casual browsing may lead to compromised network security, making sure employees know this and encouraging them to do personal things – like shopping, social media, or reading news – on their own devices.

Patch employees’ machines

If your employees’ devices aren’t entirely patched and up-to-date, the chances increase of hackers finding a vulnerability in your system. Remotely access their machine to patch or help them do it themselves over the phone. Even better, install an automated patching solution.

Ask people to change default passwords on home routers

Most home routers use a default password, which hackers can find and then get into the back end of the home network. Few people bother to change it because it’s a somewhat tricky process, but it will drastically improve employees’ cyber-defenses. Show them how they can do it.

Read more about the whole study in “Making Sense of Our Place in the Digital Reputation Economy.


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