The the Marikina City is recovering from the aftermath of typhoon Ulysses’ devastation, help has been coming steadily through various government agencies, private corporations, and individual volunteers. Rebuilding lost homes would be a long journey, and the residents of Marikina need all the help they can get.
Recognizing the need for the residents for clean clothes, LG Philippines deployed a a Laundry Love campaign in various places in Marikina so that victims of typhoon Ulysses can have access to clean clothes. LG set up the event in Nangka Elementary School where 392 families and 1,591 individuals were able to do their laundry for free.
LG’s Laundry Love initiative has been a recurring event which started back in 2019 that first launched during National Women’s Month as a way to empower and challenge gender norms at home. Laundry Love events are also apt for outreach programs and disaster response, the last one held in Batangas during Taal Volcano’s phreatic eruption.
LG will also be visiting the various evacuation centers in Marikina for the next few days to ensure that everyone in need can have access to Laundry Love.