The Intellectual Property Office of the Philippines (IPOPHL) signed a memorandum of understanding (MOU) with the major e-commerce platforms and other intellectual property rights holders to address the growing online counterfeiting cases. The agreement includes Lazada and Shopee to remove fake products on online shopping sites.
“We hope that there will be easier coordination and faster action on the part of platform owners to act on complaints of counterfeiting, not only coming from brand owners but especially from the IPOPHL and DTI (Department of Trade and Industry),” said IPOPHL Director General Rowel Barba.
The MOU provides a self-policing measure that will help remove fake products in the online marketplace using the notice and takedown (NTD) system. The procedure removes content on e-commerce sites that have copyright infringement and other intellectual property violations.
Last year, IPOPHL received the highest number of reports and complaints on intellectual property rights violations online amid the pandemic.
The agreement will provide legitimacy for investors to bring brands and technology to the Philippines without the risk of their intellectual property rights being violated.