Kaspersky reigned supreme once more in the Canalys APAC Channel Leadership Matrix, receiving a 96.1% satisfaction rating.  

The company in APAC region topped among all cybersecurity vendors included in the matrix, getting the top spot for the second year in a row.

A Champion in the Canalys Channel Leadership Matrix is recognized for demonstrating the highest level of excellence in channel management while also improving partner sentiment on a year-on-year basis. 

Canalys recognizes 2021’s APAC channel leaders
(source: Canalys)

“Kaspersky has fostered a highly satisfied partner base in APAC, becoming the highest rated vendor in the region. This is a testament to the support Kaspersky has given to its partners in the past 12 months, in response to their changing needs and customer demands. Updates to the United Partner program have included introducing rebates, simplifying deal registration and rebate processes, and the launch of a dedicated enterprise program,” remarked Canalys. 

Based on the previous benchmark last 2021, Kaspersky garnered the highest satisfaction ratings from its partners in the region in terms of commitment (97.8%), overall ease of doing business (97.8%), and training provided (97.7%).

Canalys noted Kaspersky’s efforts in 2021, such as reinforcing its co-marketing activities with partners, enhancing support to the channel ecosystem in APAC through its Kaspersky United Partner Program, and improving its APAC partner onboarding processes. 

The firm acknowledged Kaspersky’s focus on Managed Services Partners (MSPs). In addition to APAC recognition, Kaspersky also maintained the top spot for customer satisfaction in the EMEA region for the third year running.

“We will continue to innovate our services and support for the channel to help them effectively deliver our industry-leading cybersecurity technology and services to customers across the globe,” said Chris Connell, VP for Global Network and Managing Director for the Asia Pacific at Kaspersky.

View the Canalys APAC Channel Leadership Matrix in full at this link. More information about becoming a Kaspersky partner and the Kaspersky United Partner Program is available here


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