IBM, Jollibee Group Foundation partner to empower farmers with weather insights


Jollibee Group Foundation (JGF) teamed up with IBM to provide farmer entrepreneurs with weather insights access in Nueva Ecija and Pangasinan provinces with IBM’s The Weather Company.

Having the technology capable of monitoring localized daily weather helps farmers decide when to plant, fertilize, harvest, and deliver the fresh onions and other vegetables used in meals served in Jollibee Group restaurants and improve crop yields overall.

As JGF has been implementing its Farmer Entrepreneurship Program since 2018, it learned that weather forecasting to monitor rainfall and flooding is critical for farmers. So since 2020, JGF and IBM’s Client Innovation Center PH partnered to provide farmers with access to more localized data (500 m x 500 m) daily and for the next 15 days for much improved and cost-efficient farming.

JGF also tapped Central Luzon State University to help analyze and translate the data into day-to-day prescribed farm practices. In addition, to ensure that farmers without access to the internet and smartphones receive the weather data, JGF worked with local partners to develop mechanisms to disseminate the information among farmers. The SMS feature of the system is also being designed. This latest partnership between IBM and Jollibee Group Foundation would further improve farming experience and yield better crops.

“Having spent my childhood summers in the rice fields in the north of the Philippines, it is my great pride today to see how advanced technology is able to help Filipino farmers make the right decisions on harvesting and improving their crop yields, with insights and services delivered by our Filipino talent,” said Aileen Judan-Jiao, President and Country General Manager of IBM Philippines.

IBM Philippines has delivered precise forecasts models on humidity, moisture, and anticipated rainfall to farmers for actionable insights. It is also providing similar forecast models, together with AI and other innovations from IBM Research for climate risk analytics and carbon accounting, to hundreds of companies across industries worldwide.