Google launched a new app in response to Pinterest, a hobby-oriented social media network, called Keen.

Keen is a platform that users can make “keens,” like Pinterest boards, “which can be about any topic, whether it’s baking delicious bread at home, getting into birding, or researching typography.”

Similarly to Pinterest, Keen serves content based on a user’s interest. Boards are sharable among friends, family, or other subscribers.

According to Google, “we use Google Search and the latest in machine learning to remain on the lookout for helpful content related to your interests.” Keens can be public or private.

Keen is available for download now for Android devices.

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