Global learning tech firm D2L adopts new visual brand


E-learning solution provider D2L launched a new visual brand identity and narrative, which serves as its testament in transforming the way the world learns with a deeper focus on personalized learning, strategic partnership, growth, and human potential.

This new brand launch marks a new chapter for D2L as a public company.

“As founder of D2L, it is, of course, hard to say goodbye to a logo you helped the team craft. That said, the real joy in a brand exercise comes from the fresh look at what our brand represents – why we are here, what we are doing and who we are doing it for. Our brand renewal deepens our connection to our mission and charts a path to our future. Great brands are alive and grow,” said John Baker, Founder and CEO of D2L.

Created in partnership with Zulu Alpha Kilo, an award-winning, Toronto-based creative agency – D2L’s new brand positioning and visual identity system distinguish its industry-leading technology and approach:

New Corporate Identifier

D2L’s new master logo embraces green to reflect evergreen learning, an exponent to symbolize the potential of partnership and collaboration, and a bold, strong typeface that speaks to innovation, simplicity, and accessibility.

Expanded Market Category

Learning is at an inflection point with unprecedented transformation underway that requires more than a learning management system (LMS). With this brand launch, D2L steps into an expanded category with a Learning Innovation Platform that defines the flexible, robust, personalized experience and breaks free from a traditional LMS’s restrictive, one-size-fits-all limitations.

D2L Brand Family

The sophistication of D2L’s new logo carries throughout the design system – unifying a new brand family of orange and blue product logos for D2L Brightspace and D2L Wave, respectively, introducing a stylized portrait approach to photography, and supporting a modern and clean look that complements the product sets.

There will be an integrated brand campaign in February to commemorate this new brand venture. To learn more about D2L’s new visual brand, visit