Photo by NordWood Themes on Unsplash.

Chief executive Mark Zuckerberg announced that Facebook would also follow Twitter’s footsteps to subdue hateful content in its advertisement.

According to Zuckerberg, the new policy will “prohibit claims that people from a specific race, ethnicity, national origin, religious affiliation, caste, sexual orientation, gender identity or immigration status are a threat to the physical safety, health or survival of others.”

This would curb out most hateful content, but with a very few exceptions for ‘newsworthy’ content. The new policy also provides ‘newsworthy’ exemption, which usually occurs “a handful of times a year.”

“We will soon start labeling some of the content we leave up because it is deemed newsworthy, so people can know when this is the case,” said Zuckerberg.

He added that Facebook policy would allow users to share the content, “but we’ll add a prompt to tell people that the content they’re sharing may violate our policies.”

The initiative was done in response to the social media platform facing an escalating boycott by advertisers as activists urged to address content that is allegedly promoting discrimination, hatred, or violence.

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