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Facebook plans to exclude partisan sites posing as news outlets on Facebook News and they will no longer be treated as independent media on the platform.

While these political sites can still stay on the platform, they will not have the “news exemption” for their ads and will be “held to the same standard as political entities on Facebook.”

This development came after researchers identified more than 1,200 partisan sites that seem like local news but 90% of their stories are either algorithmically-generated articles or repurposed stories.

Analysts call them as “impostor sites” as they pretend as news organizations but without the expected balanced and unbiased coverage.

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