DuckDuckGo will soon have a tool that prevents third-party tracking for Android users. It will be a similar protection tool, App Tracking and Transparency feature, that Apple introduced last January. The tool will prevent a third-party, such as Google and Facebook, from silently collecting information.

“This data enables tracking networks like Facebook and Google to create even more detailed digital profiles on you. With those profiles, tracking networks can manipulate what you see online, target you with ads based on your behavior, and even sell your data to other companies like data brokers, advertisers, and governments,” said the company in its blog post.

(source: DuckDuckGo)

According to DuckDuckGo, over 96% of the popular free Android apps tested contained hidden third-party trackers, with 87% of the sending data to Google and 68% sending data to Facebook.

Ideally, the feature can be switched off or on at will if users have encountered issues in other applications.

The app tracking protection will roll out in DuckDuckGo’s existing Android app, allowing users to view information about what trackers the feature have blocked and in what apps for more insight into how certain developers are treating their information.

For now, the new feature will be released in private beta to polish the experience for Android users.

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