Facebook Philippines’ recent survey reported that consumers are still looking forward to Christmas, albeit having to adjust their shopping habits to economic challenges spawned by the COVID-19 pandemic.
Rubio noted that in-store traffic would be different amid the continuous pandemic that caused people to change their shopping habits. He added that gross merchandise value would be significantly higher from individual behavior.
“Holiday would look different due to COVID, but it might just be the most highly anticipated Christmas yet. There’s an exciting optimism because it’s been so hard for many,” explained Facebook Philippines country director John Rubio.
From the survey of more than 1,000 holiday-shoppers aged 18 and above, 55% of consumers plan to spend less time in physical stores while the remaining 48% will shop more online and depend on delivery or pickup. And 87% of shoppers will be eyeing for sales and bargains during holidays.
The Facebook survey also showed that 65% of consumers are now spending more on food and grocery products, with household essentials following at 46% and then personal care at 45%.