Leading holistic end-to-end ad-serving solutions for publishers, Aniview partnered with White Ops to protect publishers and advertising networks’ inventory.
This is through the full integration of the Advertising Integrity solution, which would help optimize protection and ensure its customers’ safety from malicious and sophisticated cybersecurity risks.
The most common types of video fraud occur when malicious fraudsters misrepresent their display units as video inventory in programmatic exchanges. These sophisticated bots are deployed through malware embedded in software, essentially performing device-hijacking on a mass, organized scale. With the significant dangers, ad fraud poses to the video supply chain, safety has become increasingly critical. As such, threats are being met with innovative solutions.
“Fighting fraud and abuse in digital advertising requires a collective approach to protect the industry against sophisticated threats,” says Ellie Windle, Vice President, Global Strategic Partnerships and Alliances at White Ops.